The Canadian Business Award for Marketing Excellence recognizes organizations that have achieved outstanding results through initiatives that demonstrate innovative marketing strategies and outcomes.
Organizational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organizations, non-government organizations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies.
Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.
Entries are assessed utilizing a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilized as a structured model of assessment that enables the participating organizations to be benchmarked against world class performance standards. The Framework consists of specialized assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organizations.
The World Business Awards are an integrated, hierarchical leadership program conducted on a national and international level. Eligible organizations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organizations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organizations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.
Organizations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognized as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognized on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.